A practical guide to implementing the lessons from Oversubscribed by Daniel Priestly with the help of your virtual assistant
Personally, I love a business book - there are so many great ideas out there and so many easily implemented techniques that can make a huge difference to your company and even how you see yourself in the business environment.
But ideas are one thing and having the time and resources to implement them is another! Let's look at the five key takeaways from Oversubscribed by Daniel Priestley and how a really great VA can help you put words into deeds.
The book is about creating so much demand for your product or service that customers are lining up to buy from you... wouldn't that be nice!
Here are the top five takeaways of Daniel Priestly's Oversubscribed:
1. Create Scarcity to Increase Demand
One of the main principles of Oversubscribed is that people are more likely to desire something that seems scarce. By limiting the availability of your product or service (e.g., offering limited spots, exclusive releases, or time-sensitive offers), you can build anticipation and make it more attractive. This sense of scarcity can make potential customers feel they need to act quickly to avoid missing out.
How a VA Can Help: A VA can assist in managing your campaigns around limited-time offers or exclusive releases. They can help set up automated systems for countdown timers, reminders, and limited availability messaging so you can concentrate on the product and/or delivery. VAs can also handle customer communication during these periods, ensuring everything runs smoothly and creating a sense of urgency.
Example: Your VA can monitor sales data, send timely emails to prospects about limited availability, and assist with social media posts that reinforce the scarcity of your product.
2. Develop a Magnetic Brand
Priestley emphasises that to become oversubscribed, your brand must be magnetic. This by defining your unique selling proposition (USP) and positioning your business in a way that resonates deeply with your target audience. A strong brand attracts the right customers and makes them feel emotionally connected to your mission, products, or services. A brand isn't just your logo or your corporate colours - it's everything! Every touch point a customer has with you - don't let your personal time constraints end in bad service. Get your VA to help!
How a VA Can Help: Your VA can support your branding efforts by helping manage and streamline your social media profiles, ensuring consistent messaging, and engaging with followers and clients on your behalf through DMs, email and phone calls. They can research competitors, analyze trends, and organise your content calendar to maintain a consistent voice across all platforms.
Example: A VA could schedule and manage social media posts, create graphics, and help with content creation like blog posts or videos that reinforce your brand identity.
3. Leverage Social Proof and Testimonials
Building trust is critical for creating demand. One way to do this is by using testimonials, reviews, and case studies (call it "social proof") to show that others have had positive experiences with your business. Word-of-mouth and peer recommendations are incredibly powerful tools that can help turn your business into a highly sought-after brand.
How a VA Can Help: VAs can help collect, organise, and display testimonials, reviews, and case studies across your platforms, review sites and socials. They can reach out to satisfied clients for feedback, manage review platforms, and even compile this social proof into compelling sales pages or promotional materials.
Example: Your VA can send follow-up emails to clients requesting reviews, update your website with fresh testimonials, or manage your online reputation by responding to reviews and comments.
4. Generate a Waiting List
Priestley suggests building a waiting list before even launching a product or service. This tactic not only helps generate interest and demand before you’re ready to sell but also provides valuable feedback and validation for your offer. A waiting list builds anticipation, primes the market, and lets customers feel special when they finally get access.
How a VA Can Help: A VA can help build and manage a waiting list by creating automated email funnels, setting up opt-in forms, and ensuring that people are added to the list quickly. They can handle the follow-up communication, sending out updates and reminders to your waiting list, keeping them engaged until the product or service becomes available.
Example: Your VA could set up a landing page with a lead magnet, manage the email nurturing campaign to keep leads warm, and organise the waiting list in a CRM system for easy access when it's time to launch.
5. Focus on "The Big 3" Marketing Channels
To become oversubscribed, you don't need to be everywhere—just on the right platforms. Where do your ideal clients hang out online or offline? That's where you need to be. Priestley recommends focusing on three key marketing channels that will most effectively reach and engage your ideal clients. This focused approach allows for more efficient use of your time and resources, rather than spreading yourself thin across multiple platforms.
How a VA Can Help: Once you've identified your top marketing channels, a VA can help you stay focused by managing and optimising those platforms. You can't be everywhere at once, your VA can help you. They can schedule posts, respond to inquiries, and ensure consistency in your messaging. VAs can also help track metrics to ensure your efforts on these channels are yielding the best results.
Example: Your VA can manage your email marketing campaigns, oversee your social media accounts, or even help with paid advertising campaigns, ensuring you're maximising your presence on the channels that matter most.
The book is an excellent read to help you focus your efforts if you're launching something new, diversifying or even starting a new business. It's helpful whatever stage of business you're at.
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Purchase the paperback version of Oversubscribed by Daniel Priestley from Amazon using our affiliate link.
Or, if you're like me, get it on audiobook:
Purchase the audiobook version of Oversubscribed by Daniel Priestly from Amazon using our affiliate link
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